Step #3 Content is King

Decide which content should be included in the website. Clay Creative has found that if your site’s content provides instant information about your business to anyone around the world with access to a computer you can increase your ROI. For many people, it’s their first impression of your business, and without a doubt, you want it to be a good one. That’s why it’s so important to include professionally written content and make sure it is approved internally before uploading it to the site. Ask yourself theses questions: Does the content meet the legal department’s recommendations for complying with various legal standards? Does it coincide with the marketing department’s objectives? If you work for a multinational corporation, should the Web site content be available in multiple languages? Is the wording consistent with your other communication materials—and even with other wording on the site? Is it free of grammar and spelling errors so that it displays a professional image of your company? I suggest you include a page of frequently asked questions (FAQ) to minimize tying up your company’s customer service representatives with repetitive calls. Just as a book is organized by chapters, a Web site should be organized in sections so that the content is arranged according to importance and comprehensiveness. Always remember, content is king!

To develop strong website content, call Jessica Clay at 740-548-0307, email jessica@claycreativeresults.com or contact Franklin Clay at frank@claycreativeresults.com.

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