Step #4 Call in the Programmer

Next, at Clay Creative we recommend that you decide which technological features your site should include. This will vary based on your objectives and target market. Does your site only need to provide content, requiring nothing more than linked html pages? Or, do you want to include your company’s annual report or other print materials, and you’d like to convert them to pdf files so they can’t be altered? It’s possible that you’ll want to encourage emails from your customers, and that will require an email link. I always recommend a movie file as an effective way to demonstrate a product, and an audio file is a great way to showcase music or motivational speaking services, eliminating the need to send out demo CDs. If you want to sell products online, you’ll need to include an online shopping cart. And if you expect repeat visitors to your site, a personalized desktop should be established to build customer relationships. I suggest you use an experienced programmer to assist with these technologies.

If your company needs assistance setting up its website, call Jessica Clay at 740-548-0307, email , or contact Franklin Clay at

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