Clay Creative definitely recommends that you routinely update the website. It’s an ongoing challenge to maintain your site and keep the content current, but information that is obsolete becomes painfully obvious if it isn’t removed in a timely manner. And if major events aren’t included on the site, the company misses an important opportunity to inform its customers. If you update your site regularly you will be indexwed by search engines more often as well. I think it’s best to make one person responsible for maintaining the site so nothing is overlooked.