I am a true believer in letting your employees be your brand’s voice. Who knows the company better than someone involved in day to day business? Employees can be appointed as Web content providers, and they can be trained to upload content for which they are responsible and to update social media accounts. Keep your employees up to date about your site and its content. Not only do you want employees to discuss the Web site when they’re talking with customers, but if designed properly, the site can provide pre-approved answers to numerous questions, and employees can direct customers to the site for consistent answers.
Keep Employees Informed and Up to Date