I truly believe social media and the internet are extremely valuable marketing tools. These channels allow inbound marketing and require little effort. First you should determine how social media can be integrated with your website. This may be your strongest tool for reaching out to your target audience. Facebook, LinkedIn and Twitter are the top three tools I recommend. You should create a blog for your business and consider using a video on YouTube to promote as well. Make sure that your Web site quickly informs visitors about your social media networks and that your brand remains consistent throughout. You’ll be able to interact through a host of online forums, blogs, fan pages and content-sharing sites, helping you to generate “buzz,” while creating new long-term fans for your brand.
Integrating Social Media into your Website