QR Codes and How Your Business Can Use Them

Example of a QR Code

The SEO experts at Clay Creative remind you that the key to search engine optimization is to show Google that your website is active and “alive.” This can be a challenge for many small businesses but it can be done with frequent changes to your homepage, new offers on products, downloadable coupons, video clips, and blogging. A blog is one of the easiest ways to post fresh content and drive people to your website and they’ve become a standard part of most business sites.  The newest technology to generate activity on your website is QR codes.  If you haven’t heard of them yet, you will.  QR codes (or Quick Response codes) originated in Japan, where they are very commonly used. They are 2-dimensional matrix barcodes that can be read by a cell phone and contain information from transitory media.  The code is made up of square black modules in a specific pattern that are placed on a white background.

 In the United States, QR codes are now appearing on magazine ads, web pages, billboards, and even T-shirts.  They can embed different kinds of information, such as contact data, movie trailers, website URL, event details, product information, or product coupons.  QR codes are different than a traditional bar code because they can digitally store a greater amount of data.  Another advantage is they can be read by most cell phone with a camera, rather than requiring a bulky hand-held scanner (which most people don’t carry in their purse or pocket). The video clips below show two examples of QR codes in use.  The first shows how a QR codes conveys simple contact information from a business card, while the second connects to a website:

 If a QR Code is embedded into a website, a search engine will register that your pages have updated content, which has SEO benefits. Google will read and index the new image and it’s expected that eventually the content within the code will also be indexed.   Clay Creative can put a QR code on a website, business card, or promotional materials to show customers that your company is on the cutting edge of today’s technology.  QR codes can also be placed on your Twitter, Facebook, MySpace, YouTube, and other social networking sites.  If you would like to know more about QR code applications for your business contact Jessica Clay at 740-548-0307, email jessica@claycreativeresults.com or contact Franklin Clay at frank@claycreativeresults.com.

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