ADVERTISING AGENCY INSIGHT ON CREATING BRAND LOYALTY WITH CONTENT THAT CONNECTS
Building a brand is one of the most important aspects of developing a business and is the key to successful marketing.
A brand should be easily recognized by it’s audience and position itself in the light it wants to be seen in. After the brand is established in the marketplace, your company should strive to achieve brand loyalty so customers will select your products over competitors. The web provides marketers with new ways to deliver their message to their audience and keeping your message consistent has never been so tricky. What you say in your collateral and direct mail pieces should also resonate throughout your social media marketing.
An effective way to maintain brand loyalty is to keep treatment of the brand and all messaging consistent across all marketing platforms. Your online advertising, social media content and promotional material need to be at the forefront of any developing campaign and need to communicate with each other.
Our brand-development team at Clay Creative specializes in combining smart strategy with award-winning creativity. We understand the importance of customer insight and core marketing research and apply this approach to strengthen a brand. Before beginning any brand-building project, remember these 5 questions:
- Who are you now?
- What is your corporate culture?
- Who are your competitors?
- Who are your customers?
- Who do you want to be?
The answers to these questions act as a formula to allow the branding process to run as smooth as possible. A cohesive brand starts with evaluating these answers and using them to design a logo and differentiate your company from it’s competition. Understanding your customers and creating consistent content throughout a campaign will make a bigger impact on your audience. To achieve the very best results, our market research division continually measures the success of a branding program through focus groups, customer surveys, and employee feedback. This information is incorporated into ongoing brand strategy to keep improving an organization’s return on investment and ensure its success.