HOW TO ADAPT TO THE DIGITAL ADVERTISING PLATFORM
Today’s digital information age has brought about big lifestyle changes for people everywhere. More and more frequently, people can be found in front of their computers and not just for work. Surfing the web for entertainment, news, and social interaction is the new normal. Newspaper subscriptions are dwindling because folks are going online to read the most current news, check sports scores, or see the latest gossip. The television viewing habits and DVD rentals of global citizens have been affected because of easy (and often free) online access to favorite programs. The music industry had to change the way it generates revenue all together since the advent of music downloads. Progress has made the web an interactive medium, where people enjoy the connection it provides to others, the accessibility to products and information, and the way it brings the world to them.
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