ORGANIZE YOUR SOCIAL MEDIA STRATEGY WITH THESE 2 DASHBOARDS
Social media expands at a rapid rate and has become a major player in the advertising landscape. There are now social media management tools to help your business increase its’ return on investment in the digital world. Both big and small business’s use social media and are happy with its’ potential to reach consumers in new ways.
A recent social media report reveals that large companies are increasingly adopting the same social media tools that have been used extensively for years by smaller businesses and startups.
Facebook ‘practitioners’ are happy to see a significant amount of traffic go to their business website from their Facebook profile. ‘Tweeters’ enjoy rapidly sharing company insights and informative business tools to grow their online presence. And Linked in connections can be as effective as trading a business card.
HOW DO YOU MANAGE ALL OF THESE MESSAGES, NOTIFICATIONS AND CONNECTIONS?
Once you set up your social networks, you will feel like you’ve laid the road to a time consuming future of digital chaos. Like you need a few more passwords and usernames to remember!
Short cuts and bookmarks make it easier to log in to your social sites but juggling multiple accounts at once will be a challenge. Especially if your sending out many notifications each day, which is recommended.
SAY HELLO TO THE SOCIAL MEDIA CONTROL HUBS!
The key to successful social media management is organization, target identification and information strategy. As advertisers, you must use your social sites to keep your audience informed with notifications all while monitoring them. Here are 2 commonly used social media dashboard tools for your business to get the most out of its’ social networking, all in one place.
HootSuite is one of the most popular social media dashboards. Rather than logging on to Twitter for each post, use the scheduling option that allows you to plan your social media messages in advance. Some social dash boards only allow you to sync certain social sites but Hootsuite supports Twitter, Facebook, Google+, Linked In, FourSquare, WordPress, Myspace and Mixi. Their free account will help you get a jump start on using the dashboard but we recommend stepping up to their Pro account which is aimed at more professional use. It’s $5.99 a month and you receive all of the perks.
Tweetdeck is more Twitter specific than Hootsuite. It focuses primarily with Twitter to help you arrange feeds, evaluate brand mentions and schedule tweets.
Here are key tips to follow when you are working inside your social media dashboard:
- Always be sure your linking your companies Facebook fan page rather than your personalize page when syncing to a social media dashboard.
- Be sure the time zone is set correctly
- Check your dashboard daily
- Frequently visit the original social sites linked to your dashboard. Don’t forget about them.