3 Ways To Express Your Brand Personality Through Social Media

August 7, 2012

Advertising Agency Tips On Using The Social Media Giants To Express Company Culture

Social media allows us to connect with our friends and share our opinions in the virtual world and brands are doing the same thing. We all want to express ourselves and keep in touch with the world and social media is the best place to keep the conversation flowing. Sites like facebook, twitter and pinterest are great platforms to share the information that best represents your company values and beliefs and here are some great tips on how to use each of these to carry and maintain your brand personality onto the web.

Facebook: 

  1. Choose 2 photographs that best represent your company. To achieve a fresh look be sure that the images communicate with each other in some way. If you make your profile picture (the smaller picture) your company logo then try using a picture of your business or employees as the background photo.
  2. Include your business name, contact information and address on the top of your page.
  3. Post pictures that express your company culture and upload videos for your fans and friends to watch.
  4. Respond to activity on facebook in the tone of your company’s voice.

Twitter:

  1. When you tweet about something, use a hashtag “#” for the topic of your tweet so that your tweet is visible in that topics feed. Hash tags are twitters way of creating conversation and for people to search for tweets that have a common topic. For example, if you tweet about a subject related to the olympics, include the hash tag “#olympics” in your tweet.
  2. Content that is tweeted with a hash tag is searchable in the search engine of twitter.
  3. An @reply is any update posted by clicking the “Reply” button on a Tweet.  If you want to share someone’s tweet, click reply and their tweet will be exposed in your twitter feed.

Pinterest

  1. Create pin boards that are related to your company culture.
  2. Upload images that are related to your industry.
  3. Connect your facebook and pinterest to increase your reach.

Always remember that people engage with content that they can relate to and you must provide them with content that focus’s on your brand identity.


The New Guy Observes Clay Creative From A Unique Perspective

May 29, 2012

THE ADVERTISING AGENCY LIFE ACCORDING TO THE NEW GUY

Somewhere 20 miles north of where I live. Beyond the big city, past the suburbs and into the cornfields just North of Polaris, there lays a land called Lewis Center, Ohio. That’s where I work as the new Social Media Pioneer at Clay Creative.

Somedays I find myself tossing a bone with the dogs in the office, but my primary job is to provide our friends and fans with fresh content related to the digital media and interactive advertising industry. Content that justifies your reason for viewing it, watching it, or reading it. Whatever “It” is… We thank you for clicking it (or tapping it) and hope you gain something in the process.

I label my cup so my co-workers know which is mine and for re-cycling purposes.

I spent some time today collecting my thoughts on what separates Clay Creative from larger agencies out there. It’s safe to call us the alternative advertising and marketing agency and my analogy below explains why!

We don’t ride elevators to our 10th floor offices nor do we have a million dollar view from where we work. We just park our cars out back by the corn fields and bring our ideas up a flight of stairs and make things happen. That is if our 6-month-old Boston terrier isn’t running around or chewing on a squeaky toy.

The first thing that comes to mind when I think of what separates Clay Creative from larger agencies is a social gathering. Remember that last party you went to? Maybe it was a bonfire with some close friends or an ugly sweater Christmas party that was so crowded that your only conversation was “Hey” and “What’s up, nice sweater”. It can be uncomfortable attending a party where you hardly know anyone. Your forced to create small talk, the conversation moves slowly and it really doesn’t go anywhere.

At Clay Creative, our goal is to understand our clients and to have meaningful conversations with them. We prevent you from having to peel away all the unnecessary layers to get down to business.

Yes it may be fun to sit around a bonfire and sing Kumbaya with our clients but my point is that we will give you the time and attention you deserve in a fast, friendly and rewarding atmosphere.

P.s…It’s been a warm welcoming at Clay Creative until I used the bathroom today. No questions, just watch.


A Website Says It All: The Clay Creative approach to web development

May 23, 2012

What good is a microphone when you don’t have speakers to plug it in to? Your message will barely reach the front row audience and the rest of the crowd will get frustrated and leave the show. You stand on stage like it was your first night performing at the comedy club, just waiting for laughter but drowning in silence.

Hello? Anybody out there?… The best way to find out is to get out there!

You have an important story to tell and your website is just as important as the product and service you offer. The Web is no longer at our fingertips. Technology has evolved to the point where the Web is now inside our fingertips.

Google receives about 5 billion searches per day and consumers are using their cell phones to locate the best gas prices in town.

Your website immediately strengthens the relationship between your business and your customers. It is a destination for your customers to explore your product and service and it’s vital to provide them an established website.

Let’s take a look at one of the fastest growing CMS (Content Management Systems) out there today. WordPress is a popular and growing software used for blogging sites like the one your reading now and it is commonly used as a website development tool. As of August 2011, WordPress manages 22% of all new websites and is currently the most popular CMS in use on the Internet. Web development, social media and interactive media are 3 major areas of advertising and marketing that are executed through the use of a website. They are also 3 areas that Clay Creative specializes in!

Clay Creative worked together with the F.L Emmert Company to develop this fresh and informative website:

  • Easy to navigate layout
  • Seamless integration of brand identity with consumer insight
  • Search engine integration
  • Compatible for both desktop and mobile browsing

We recently flipped our website to provide our visitors with an easy to navigate layout that expresses our companies values, capabilities and lifestyle all on one page.

  • Converted to mobile- friendly version 
  • Fresh layout 
  • integrated single-page platform 

The Web provides endless opportunities for your brand to retain, attract and connect with your audience. It is in the best interest of Clay Creative to develop and design websites that meet our clients needs.

And by the way, a microphone without speakers is pretty worthless so grab the mic, turn up the volume and announce your brand to the world… wide web.