Advertising Agency Results To Be Proud Of

BUILDING RELATIONSHIPS IS IN OUR DNA AND HERE IS THE SCIENTIFIC PROOF (RESULTS)!

Earlier this week we talked about the “Relationships” aspect of our tagline. We touched on how social media is a great way to stay connected with your audience and we deciphered the difference between relationships built through social media and face-to-face communication. What do we gain from our relationships? What is to show for all the meetings, emails, phone calls, conferences and video chat sessions that we find ourselves in daily?

With every project there comes a deadline and Clay Creative remains focused on maintaining strong relationships throughout every step of the way. These strong relationships allow us to work together to increases your return on investment, attract your audience and sharpen your overall brand image. On time, on budget and on point!

We’d like to highlight a few testimonials from our favorite clients to show you what “Results” mean to us.

The success we’ve shared with our clients is a result of paying attention to detail and creating long term relationships:

“Thank you for designing the PowerPoint slides and handouts for my presentation at the Critical Care Congress in San Francisco. I’m so happy you handled this project because everything looks fantastic. Your attention to detail made it a huge success.”

~Dr. Alessandro Pontes-Arruda, Head of Intensive Care Unit
Fernandes Tavora Hospital, Fortaleza, Brazil

We believe every brand has a story to tell and we take the initiative to pack the novel full of pages. Whether your brainstorming ideas to take on an upcoming promotion or execute a new direct mailing campaign, our quick turnaround, top creative and cost effective solutions are designed to improve your bottom line:

“We were in the midst of researching ideas when we received a promotional piece on a metal license plate that read: CRE8TIVE. It was from Clay Creative, and we wasted no time contacting them. Our experience with Clay Creative has been very productive; just look at our sales growth over the years!”

~Ron Boylan, Manager Scotts Training Institute, The Scotts Company

Long term relationships accomplish long term goals:

“Thanks to Clay Creative for helping us to understand the need for a long-term marketing plan. What began as a specific effort to market just one area blossomed into a marketing plan designed to represent our entire facility. As part of that plan, Clay Creative worked with us from developing a positioning statement to a new logo and a capabilities brochure. The results have been fabulous, and our employees feel great about the message and the quality product we deliver.”

~Jeffrey, Marketing Director
Health Care Nutrition

We believe that collaborative efforts and strong relationships lead to successful results. Results that bring our clients back to take on any size project for all types of business. Thanks for your time and we look forward to the relationships we have yet to create and the results that follow!

Inside The Relationships Advertising Agencies Create

3 WAYS TO BUILD RELATIONSHIPS WITH SOCIAL MEDIA AND TIPS ON EFFECTIVE FACE-TO-FACE COMMUNICATION

Brands, relationships and results are in our DNA and Clay Creative has weaved them together to influence the world of advertising and marketing from a new perspective. Collectively, they are a power trio that reinvents the way your business gets from point A to point B. In today’s fast and technological driven environment, brands are born, relationships are made and results are provided, INSTANTLY.

As we focus on the “relationships” aspect of our tagline we will explore the obstacles that advertising agencies must over come.

We must create strong relationships with our audience as often as possible and take advantage of every outlet that gives us the opportunity to do so. Securing relationships with your audience has moved far beyond the handshake and into the world of social media…

Check out the top 3 social media tools to stay connected with your audience: 

1. Facebook: Use facebook as a company playground and online meeting place. Build a reputation by posting pictures, stories and videos about your workplace. Update your facebook regularly with posts related to your industry and brand personality.
2. Youtube: Web surfers are attracted to video like wave surfers are attracted to killer waves! Create a youtube channel for your company and upload video about your business to the channel. Request comments and feedback.
3. Pinterest: The audience on Pinterest is different from the major social networks because most people use it to find inspiration. Pinterest is being used to help guide buying decisions. If a user finds something they like on Pinterest, there is a good chance they will at least click the source link and, at most, make a purchase.

Conversations are just words away and it’s important to implement social media tools into building relationships but there is one question to address. “Does social media help build relationships or just contribute to general communication”?

Let’s review our definitions:

Communication: The imparting or interchange of thoughts, opinions, or information by speech, writing, or signs.

Relationship: The way in which two or more people are connected or the state of being connected.

Clay Creative takes a full circle approach to communication and building and maintaining relationships. We understand how effective online communication can be and we use that knowledge to help your business reach your target on the web. We also understand the power of building trustworthy relationships through face-to-face communication and our doors are always open for us to do just that.

“Never underestimate the difference between social media “communication” and the real thing. Tone of voice, body language, facial expression, and other nonverbal cues can be as important as the words you choose, and they help build the kind of understanding that brings people closer together. You can get a general impression of someone from Facebook status updates, but it may or may not reflect who they actually are, and it’s never more than skin-deep.”

In other words, social media may not be the best fit for every audience. A personal approach is more efficient  for building B2B relationships. Social media is a 21st century phenomena that enables rapid flow of communication that can be used for quick day to day business to customer interaction but face-to-face communicating remains much more effective to grow a brand from the inside out.