Being in marketing I’m sure we all have dealt with a list company or two. We are about to try a new one and are hoping it will be more useful than the last. When ordering information from list companies, Clay Creative advises you’re specific or you’ll end up with a mess of names you don’t need. We have come across lists that were supposed to be for specific business types but they had all kinds of random businesses as well. Of course being more specific in your targeting will give you less contacts but they will be better qualified.
What list companies do you work with and think are the best? What companies should be avoided? Have you ever gotten a list that was just a complete mess and useless? Tell Clay Creative about your messy marketing lists!